Effective Website Writing
Course Outline
This one-day, intensive course is designed for anyone who is responsible for creating or maintaining a website - online editors, webmasters, marketing personnel etc... You will learn how to get your website to number 1 in Google and drive more traffic to your website. You will also learn useful tips on how to create a user-friendly site that will grab your readers attention and keep them coming back to your site.
Course Content
- Search engine optimisation (key phrase research & SEO copywriting)
- The importance of link building
- Effective homepage design
- How to effectively communicate your message to your target audience
- Creating customer focused content
- Hypertext and internal links
- Importance of headings & subheadings
- Practical exercises
- Review of participants' websites and recommendations for improvement
- Follow up email and telephone support
Outcome
At the end of this course you will have a full understanding of the role and importance of effective website content. Armed with the necessary tools and information, you will be capable of writing web content that will drive traffic to your site and increase sales.
Cost
1,500 Euro (Groups of 10 or less) + travel & expenses
Duration
9.30 - 5.30pm
How To Book
If you are interested in booking this course please contact us today to check availability and to discuss your individual requirements.
