Effective Press Release Writing
Course Outline
This one-day training course is designed for anyone who needs to write press releases and deal with the media. You will learn the fundamentals rules of how to structure an effective press release in order to gain maximum publicity. You will also learn useful tips on how to successfully deal with the media.
Participants will learn the rules involved in press release writing and how to successfully structure a press release to ensure maximum coverage. Strong emphasis is placed on practical exercises.
Course Content
- What is a press release?
- How to structure a press release
- Identifying the angle of your story
- Writing the introduction
- Inverted pyramid structure
- How to deal with journalists
- Rules for sending out a press release
- Identifying your audience
- Where to send your release
- How to deliver your release
- Practical exercises
Course Outcome
At the end of this course you will have a full understanding of how to successfully structure a press release to ensure you gain maximum coverage in the media.
Cost
1,500 Euro (groups of 10 or less) + travel & expenses
Duration
9.30am - 5.30pm
How To Book
If you are interested in booking this course please contact us today to check availability and to discuss your individual requirements.
